Service
Conversion & SEO Optimisation
Conversion and SEO optimisation: get found and win more customers. Technical SEO, content and CRO for measurable results. Start with a free consultation.
Updated:
A website must do more than look good: it needs to be found and deliver results. With smart SEO and conversion-focused improvements, we help you rank better in Google and bring in more qualified leads or sales.
SEO and conversion belong together
Higher rankings without conversion are expensive attention. High conversion without traffic is an empty funnel. We optimise both: a solid technical base, content that matches search intent, and pages that persuade visitors to act.
That means concrete improvements: faster load times, cleaner structure, better titles and metas, internal links, FAQs, and CTAs that fit the customer journey. No black-hat tricks — measurable work.
Our SEO approach
- Audit: technical health, content, competition and current rankings mapped out
- Priorities: quick wins first, then structural content and authority growth
- Implementation: on-page SEO, technical fixes, conversion improvements
- Measurement & iteration: Search Console, Analytics and continuous improvement
For local businesses in Cruquius, Haarlemmermeer, Amsterdam or Haarlem we combine this with local signals: Google Business Profile, NAP consistency and landing pages that fit the region.
Conversion rate optimisation (CRO)
We look at where visitors drop off. Forms too long? CTA unclear? Trust gaps on service pages? With targeted changes — copy, hierarchy, social proof, speed — we raise the chance that a visitor becomes a customer.
Results we can show
At Expat Mortgage Platform, organic traffic grew from 2 to 20+ clicks per day, with average position moving from 18.6 to 6.4. At Hypotheek Platform we combined redesign, content and ongoing SEO for structural visibility.
SEO, SEA or both?
SEO builds durable visibility. Google Ads delivers immediate presence. Often the smartest route is a combination: SEA for fast leads while SEO grows. We advise honestly what fits your stage and budget.
In short: conversion and SEO optimisation so you get maximum return from your online presence — today and a year from now.
What is SEO?
SEO is improving technical foundations, content and authority so Google shows your pages to people with buying or research intent — without paying per click.
Conversion belongs with it. Ranking higher without a clear CTA is expensive attention. We combine Search Console data with CRO.
| SEO vs Google Ads | SEO | Google Ads (SEA) |
|---|---|---|
| What it is | Organic visibility in Google | Paid visibility at the top |
| Time to result | 1–6 months, then compounding | Days, for as long as budget runs |
| Cost model | Fixed investment in tech and content | From about €500/month media budget |
| When to choose | You want lasting findability | You want leads now while SEO grows |
When do you choose SEO instead of SEA?
Choose SEO for lasting findability. Choose Google Ads when you need leads now. Often the smartest route is both.
Sources: Google SEO Starter Guide
Case: Expat Mortgage Platform →Google Ads →Free consultation →Related service →All case studies →
What you can expect from LYNX Media
A project starts with a thirty-minute call. We ask about revenue goal, audience, current site and what is already measured. Then you get a proposal with scope, stack, timeline and price. During the build you approve weekly steps: wireframes, copy, design, then development.
We build in Framer, WordPress, Shopify or Next.js. The choice depends on editorial needs, integrations and how hard the site must scale. We explain that trade-off before we write a line of code.
After launch we watch Search Console, Analytics and forms for thirty to ninety days. If a page gets traffic but no enquiries, we change copy or the CTA. If a query has impressions but no clicks, we rewrite the title and intro.
LYNX Media is based in Cruquius, between Haarlem and Hoofddorp. We work for local service businesses that need Maps visibility and for brands that sell nationwide. Address: Cruquiuszoom 52, 2142 EW. Phone +31 6 36536363. Monday to Friday 09:00–17:00.
Want proof first? Read Expat Mortgage Platform or Hypotheek Platform Rotterdam.
Sources we cite and build against
LYNX Media cites primary documentation, not recycled blog stats. Each source below is a clickable link with the full URL visible for crawlers and readers.
Source 1
Google Search Central — Core Web VitalsGoogle uses LCP, INP and CLS as ranking and UX signals. We design for them in every build.
https://developers.google.com/search/docs/appearance/core-web-vitals
Source 2
Google SEO Starter GuideOn-page SEO, crawlability and clear titles are the baseline we include in every project.
https://developers.google.com/search/docs/fundamentals/seo-starter-guide
Source 3
web.dev — Why speed mattersSlower pages lose conversions, especially on mobile. Performance is not an afterthought.
Projects
Relevant work
Examples of projects we have delivered for this service.
SEO & redesign Expat Mortgage Platform
Complete redesign, content optimisation and ongoing SEO for Expat Mortgage Platform. From 2 clicks to 20+ clicks per day and average position from 18.6 to 6.4 (first page of Google).
SEO & redesign Hypotheek Platform
Complete redesign, content optimisation and ongoing SEO for Hypotheek Platform Rotterdam. From the same client as Expat Mortgage Platform, with proven results in organic growth.
Web design & development in WordPress
A brand-new WordPress website for TOPslaap Waterbeds in Zaandam, rebuilt from scratch for optimal load speed. With extensive product pages, WooCommerce shop and an SEO foundation.
FAQ
Frequently asked questions
What is the difference between SEO and Google Ads?
SEO focuses on organic visibility: free traffic via Google over the long term. Google Ads (SEA) are paid adverts that make you visible immediately. Together they reinforce each other — we use both strategically. You always know where you stand and what the next step is.
How do you measure whether optimisation is working?
We use Google Analytics, Search Console and conversion events to monitor traffic, rankings, clicks and leads. In regular reports we show what is growing, what has stalled and where we adjust — so optimisation always stays tied to measurable results for your business.
How long before SEO delivers results?
You often see first improvements within 1–3 months, depending on competition and starting position. SEO remains a long-term strategy: durable growth needs ongoing optimisation of technical foundations, content and authority. We plan realistically and report along the way on what is already moving. You always know where you stand and what the next step is.
Can you also optimise my existing website?
Yes. We run an SEO and conversion audit and improve technical performance, content, speed and CTAs. We often book quick wins on your current site — without needing a full rebuild. If a redesign is the better route, we say so honestly.
